Andre Farkas, the owner of Viaje Cigas, recently announced that he is venturing into the wine making business:
Back from Napa. It was an amazing few days. I met incredible winemakers that were inspiring and more than generous with their time. After years of dreaming I’m happy to say the wheels have finally been set in motion. Grapes will be crushed. Wine will be bottled. And all of you can look forward to partaking in the experience. My journey into the wine industry has begun. This is only the beginning.”
It is may be a fair assumption that the result of Andre’s partnership with a California wine maker will produce a wine that pairs with his cigars. With cigar companies looking to expand their offering, wine and other alcoholic beverages are a natural complementary products. Viaje is not the only cigar company to have either already ventured into the wine or are looking to. For example Marco V has has partnered with Chateau St. Croix Winery to produce the Marco V Cigars Vintage Port which pairs with the Platinum Grand Reserve V. Gigante Maduro. With the already competitive marketplace cigar companies operate in look for more cigar companies to expanded their offering into products complementary to cigars such as wine and other alcoholic beverages.