09th Oct2012

Benji Menendez in Cigar Aficionado Hall of Fame

by GoodFellasCigars

Date: October 09, 2012      

FOR IMMEDIATE RELEASE

Media Contact: Gabriel Pineres   786.541.7411  gpineres@creativasgroup.com

 

(Miami, Florida) October 09, 2012— The Menendez family is beaming with pride due to a recent induction in the Cigar Aficionado Hall of Fame. The Menendez family has a long and storied history in cigar lore which has continued on to spread post-communist Cuba.

Alonso Menendez, Cuban citizen and master of the tobacco trades in Cuba would be proud of where his offspring has taken the Menendez last name. His son Benjamin “Benji” Menendez who is current Senior Vice President of General Cigars was recently inducted into the Cigar Aficionado Hall of Fame. His other son Felix Menendez (currently in Brazil) is one of the founders of Brazilian cigar giant Menendez Amerino who’s best selling brand is the Dona Flor line.

Benji and Felix Menendez both learned their craft in Cuba as they were heavily involved in the family business which created the Montecristo brand and was majority owner of the H Upmann factory in Pre-Castro era Cuba. Post-Castro the brothers left Cuba with father Alonso and opened up shop in Spain. After sourcing Brazilian tobacco from the Amerino family they were hooked on the now famed Mata Fina tobacco. Later in the early 1970’s Benji and Felix settled in Brazil and formed Menendez Amerino with the Amerino family.  In Brazil during 1970 the brothers together with the Amerino’s, partnered with Arturo Torano and created the Alonso Menendez and Dona Flor brand.

The Alonso Menendez brand quickly became Brazil’s best-selling brand and exploded in the European Colonies. Known for its rich, robust and uniquely Brazilian flavor which is unmatched by any other tobacco in the world, it is a corner piece of Menendez Amerino. The Dona Flor brand was created after a friendship was struck between the author of the bestselling book, Dona Flor and her Two Husbands and Mario Amerino. Mario’s name was mentioned in the book so to return the favor they named a cigar brand after the book and the Dona Flor brand was born. Dona Flor is now Brazil’s most popular brand.

In the early 80’s Benji left Brazil to later work with General Cigars and was responsible for creating the award-winning Benjamin Menendez Partagas Master Series Majestuoso. Benji continues to make his family proud has he can now claim to be one of only 15 members in the Cigar Aficionado Hall of Fame. The induction ceremony took place last month at the Grand Havana Room in New York City.

As for younger sibling Felix Menendez, he stayed in Brazil, and oversaw Menendez Amerino which grew into a giant with strong sales in Europe and in South America. The Alonso Menendez and Dona Flor brands continue to be the most popular and are now making a push to create greater awareness of Brazilian tobacco in the U.S.

Dona Flor cigars are currently available in the US to premium cigar retailers. The Alonso Menendez cigars are being released in the first quarter of 2013 along with a special Limited Edition 35th Anniversary blend which Menendez Amerino states will be their finest cigar to date. These two top selling cigar brands in Brazil are true 100% original Brazilian Puros—using only Brazilian grown Mata Fina and Mata Norte Tobacco for 35 years—and while 99% of all cigars produced today are Nicaraguan, Dominican and Honduran, these cigars hold a unique niche on the world market today.

Dona Flor USA/Double Edge Inc. is also proud of this unique legacy, and WAS chosen to be the exclusive DISTRIBUTOR and IMPORTER of the Menendez Amerino premium cigar lines. For more information on where to Find Your Dona Flor and for news of the Alonso Menendez re-launch, contact Dona Flor USA by phone or by email.  877.321.5569 | sales@donaflorusa.com

Dona Flor USA/ donaflorusa.com / 877.321.5569 / sales@donaflorusa.com

Twitter: Dona Flor USA

 

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25th Jun2012

Dona Flor U.S.A. to Unveil Ad Campaign: “Find Your Dona Flor”

by GoodFellasCigars

To view current ad please click : http://donaflorusa.com/news-events/

Date: June 25, 2012      

FOR IMMEDIATE RELEASE

Media Contact:

Gabriel Pineres    786.541.7411

gpineres@creativasgroup.com

Liza M Santana   305.968.2384

lmsantana@creativasgroup.com

(Miami, Florida) June 25, 2012— Dona Flor U.S.A. is excited to introduce their brand new marketing campaign to the U.S. market.  The “Find Your Dona Flor” campaign is a play off the famous Brazilian novel that the cigar brand was named after. “Dona Flor and Her Two Husbands” (just like the Dona Flor cigar) encompasses the passion, lust, desire, sounds and culture of the Bahia region in Brazil, which is where Dona Flor cigars are manufactured. The ads will be featured in Cigar AficionadoCigar Snob Magazine, and other widely read cigar publications.

Dona Flor U.S.A. recently made the announcement that the 100% Brazilian cigars known for its distinct flavors is ready for its much awaited comeback to the U.S. market. Legal issues which have now been resolved kept Brazil’s best-selling cigars off the shelves in the U.S. until now. American businessman and cigar enthusiast Chris Edge is ready to begin distribution here in the U.S. After visiting Brazil and the Bahia region, Edge felt that the new campaign needed to reflect the story of Dona Flor and her two Husbands. Mario Mendez, the founder of Menendez Amerino who manufactures Dona Flor cigars was a close personal friend of Jorge Armando, the author of the novel. Armando named and based an important character in the book after Mario Mendez and in return Mendez created and named Dona Flor cigars after the novel.

The novel takes place in Bahia where Dona Flor cigars are actually manufactured and is about a woman (Flor) who has a love/hate relationship with her irresponsible husband (Vadinho) who suddenly passes away. She promptly misses his lust and love for life even though those close to her felt she was better off with him out of her life. She later re-marries a man who was everything her first husband was not. The dull pharmacist (Teodoro) was the responsible man she envisioned her first husband being, but lacked his fire and passion. On the anniversary of his death, Vadinho appears to Flor in the nude and explains that she called him to share her bed with him. Only she can see the spirit of Vadinho. After she protests as she wants to stay faithful to Teodoro she eventually gives in and lives happily with both husbands. The novel reflects Dona Flor Cigars philosophy which is to maintain balance and savor the moment before its gone. The novel was later turned into a feature length film and 35 years later it is still the highest grossing film in Brazil. One can easily see that “Dona Flor” is literally interwoven in Brazilian culture. Dona Flor Cigars presents a real chance for Americans to savor the moment Brazilian style.

The “Find your Dona Flor” campaign challenges the consumer to live life with passion and flair. To enjoy the special moments we have as if they were our last. To find the passion in your life and to hang on to those special little moments that make up the tapestry of our lives. Your wife, husband, children, friends acquaintances are all so very important that we sometimes lose our sight on the important things in life. Find your passions, Find your Dona Flor. The ads are an expression of individuality and passion using the colors of Brazil and the spirit of Dona Flor. This is a Dona Flor cigar: Passion. Dona Flor cigars are created by Cuban descendants who have the passion for perfect tobacco, the perfect soil, the perfect flavor, recipe for a truly perfect cigar. Menendez Amerino which is celebrating 35 years in existence is ready to share with the U.S. its Brazilian passion for life through their award-winning Dona Flor cigars. With 5 unique blends 10 different sizes of 100% Brazilian tobacco, we challenge you to FIND YOUR DONA FLOR.

The IPCPR in Orlando will be the platform for the unveiling of Dona Flor cigars which have garnered ratings from Cigar Aficionado Magazine of 92, 89, and 88. Dona Flor’s cigars are 100% “puro” with filler, binder, and wrapper all grown in Bahia which makes the final product one of the most unique and flavorful premium cigars in the world.

 

Dona Flor USA/ donaflorusa.com / 877.321.5569 / sales@donaflorusa.com

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Creativas Group Inc. provides public relations and marketing counsel to South Florida-based businesses, nationally recognized special events and leading non-profit organizations. For more information, please log ontowww.creativasgroup.com or email info@creativasgroup.com.

Gabriel Pineres
Principal, Creativas Group Public Relations, Branding & Events
786.541.7411 Direct