09th Oct2012

Benji Menendez in Cigar Aficionado Hall of Fame

by GoodFellasCigars

Date: October 09, 2012      

FOR IMMEDIATE RELEASE

Media Contact: Gabriel Pineres   786.541.7411  gpineres@creativasgroup.com

 

(Miami, Florida) October 09, 2012— The Menendez family is beaming with pride due to a recent induction in the Cigar Aficionado Hall of Fame. The Menendez family has a long and storied history in cigar lore which has continued on to spread post-communist Cuba.

Alonso Menendez, Cuban citizen and master of the tobacco trades in Cuba would be proud of where his offspring has taken the Menendez last name. His son Benjamin “Benji” Menendez who is current Senior Vice President of General Cigars was recently inducted into the Cigar Aficionado Hall of Fame. His other son Felix Menendez (currently in Brazil) is one of the founders of Brazilian cigar giant Menendez Amerino who’s best selling brand is the Dona Flor line.

Benji and Felix Menendez both learned their craft in Cuba as they were heavily involved in the family business which created the Montecristo brand and was majority owner of the H Upmann factory in Pre-Castro era Cuba. Post-Castro the brothers left Cuba with father Alonso and opened up shop in Spain. After sourcing Brazilian tobacco from the Amerino family they were hooked on the now famed Mata Fina tobacco. Later in the early 1970’s Benji and Felix settled in Brazil and formed Menendez Amerino with the Amerino family.  In Brazil during 1970 the brothers together with the Amerino’s, partnered with Arturo Torano and created the Alonso Menendez and Dona Flor brand.

The Alonso Menendez brand quickly became Brazil’s best-selling brand and exploded in the European Colonies. Known for its rich, robust and uniquely Brazilian flavor which is unmatched by any other tobacco in the world, it is a corner piece of Menendez Amerino. The Dona Flor brand was created after a friendship was struck between the author of the bestselling book, Dona Flor and her Two Husbands and Mario Amerino. Mario’s name was mentioned in the book so to return the favor they named a cigar brand after the book and the Dona Flor brand was born. Dona Flor is now Brazil’s most popular brand.

In the early 80’s Benji left Brazil to later work with General Cigars and was responsible for creating the award-winning Benjamin Menendez Partagas Master Series Majestuoso. Benji continues to make his family proud has he can now claim to be one of only 15 members in the Cigar Aficionado Hall of Fame. The induction ceremony took place last month at the Grand Havana Room in New York City.

As for younger sibling Felix Menendez, he stayed in Brazil, and oversaw Menendez Amerino which grew into a giant with strong sales in Europe and in South America. The Alonso Menendez and Dona Flor brands continue to be the most popular and are now making a push to create greater awareness of Brazilian tobacco in the U.S.

Dona Flor cigars are currently available in the US to premium cigar retailers. The Alonso Menendez cigars are being released in the first quarter of 2013 along with a special Limited Edition 35th Anniversary blend which Menendez Amerino states will be their finest cigar to date. These two top selling cigar brands in Brazil are true 100% original Brazilian Puros—using only Brazilian grown Mata Fina and Mata Norte Tobacco for 35 years—and while 99% of all cigars produced today are Nicaraguan, Dominican and Honduran, these cigars hold a unique niche on the world market today.

Dona Flor USA/Double Edge Inc. is also proud of this unique legacy, and WAS chosen to be the exclusive DISTRIBUTOR and IMPORTER of the Menendez Amerino premium cigar lines. For more information on where to Find Your Dona Flor and for news of the Alonso Menendez re-launch, contact Dona Flor USA by phone or by email.  877.321.5569 | sales@donaflorusa.com

Dona Flor USA/ donaflorusa.com / 877.321.5569 / sales@donaflorusa.com

Twitter: Dona Flor USA

 

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05th Jun2012

Dona Flor Cigars to Share Its Brazilian Cigars with the U.S. Market

by GoodFellasCigars

 Date: June 5, 2012      

FOR IMMEDIATE RELEASE

Media Contact:

                                                                                                                                                Gabriel Pineres    786.541.7411

                                                                                                                                gpineres@creativasgroup.com

Liza M Santana   305.968.2384

                                lmsantana@creativasgroup.com

 

 

DONA FLOR CIGARS READY TO UNVEIL ITS “BRAZILIAN BLACK TREASURE” TO THE U.S. MARKET

“The cigar community waits with anticipation as this unique brand hits the US”

(Miami, Florida) June 5, 2012— Dona Flor Cigars, manufactured by Menendez Amerino which is celebrating 35 years in existence, is ready to share its Brazilian cigars with the U.S. market. Dona Flor, which features cigars with 100% Brazilian tobacco, expects to fill a void in the North American market with its unique and exotic blends.

Dona Flor is at its finest, a combination of the best cigar minds to come out of Cuba, and the exotic natural resources in Brazil that produces “Brazil’s dark treasure” the Mata Fina tobacco. Manufactured in the state of Bahia located in northeast Brazil, Dona Flor Cigars are the result of the collaboration between Cuban cigar maker Felix Menendez (who had been involved in the making of famous Cuban brands Montecristo and H. Upmann in the pre-Castro era) and Brazilian tobacco grower Mario Amerino. Now being brought to the United States via Chris Edge owner of Dona Flor U.S.A., cigar enthusiasts will now have the opportunity to savor the cigar industries best kept secret: Dona Flor Cigars.

Dona Flor made an attempt to distribute its award-winning blend to the U.S. market in 2005 but legal issues (which have now been resolved) kept the Dona Flor brand off the shelves in the U.S. until now. Chris Edge, a cigar enthusiast and successful business man from Denver, Colorado was handpicked by Menendez and Amerino to carry out the mission of exposing the Brazil’s finest cigars to North America.

“Because of the quality and unique flavor of Brazilian tobacco we will be able to establish Dona Flor cigars as the ultimate Brazilian cigar. Brazilian cigars or Brazilian tobacco in general are an unknown treasure here in the US.  Brazilian tobacco has been a crucial part of infamous cigars for decades, but all of the glory has gone to the country of manufacture, not the country of origin,” said Chris Edge.

The IPCPR in Orlando will be the platform for the unveiling of Dona Flor cigars which have garnered ratings from Cigar Aficionado Magazine of 92, 89, and 88. Dona Flor’s cigars are 100% “puro” with filler, binder, and wrapper all grown in Bahia which makes the final product one of the most unique and flavorful premium cigars in the world.

Dona Flor USA/ donaflorusa.com / 877.321.5569 / sales@donaflorusa.com

 

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Gabriel Pineres
Principal, Creativas Group Public Relations, Branding & Events
786.541.7411 Direct